ruby
ruby is an industry leader in innovative, open-minded dating services, with the biggest being Ashley Madison. Through their revolutionary online dating brands, they help millions of people connect and communicate.
While there, I was responsible for writing copy for email campaigns, landing pages, articles, mobile, video and OOH advertising. I directed the creation of visual content for Ashley Madison’s social channels (FB, Insta and Twitter) and wrote email, UX and web copy.
In collaboration with the email marketing team I was responsible for writing and editing all transactional and promotional emails to a subscriber database of over 1 million people. I brainstormed campaign ideas for Christmas, Easter, Valentine’s and Superbowl email campaigns and contributed to Ashley Madison’s monthly newsletters, PillowTalk and The Romp.
Easter
Valentine’s Day
Leap Day
WEB
MICROSITE
For The Good Wife Study I worked with the marketing and design teams to transform raw data from client surveys into reader-friendly and engaging information about female infidelity. As well as writing all the copy for the microsite, I created supporting content for social, email and an online quiz to collect emails for our marketing funnels.
SOCIAL
Working with the marketing team on monthly brainstorms to plan content, I directed the creation of videos, images and copy for Ashley Madison’s social channels (Facebook, Twitter and Instagram).
I also instituted a social calendar and worked with a brand manager to implement a social content strategy to drive engagement and traffic solely through organic means.
Astrology
Member Testimonial
Statistic
Statistic
Affair Dictionary
