Some of My Other Projects
KUZCO + alora LIGHTING
Kuzco is a North American lighting company. alora is their sister company, launched to showcase a more contemporary style of product. Working with the marketing director, I developed copy for Kuzco’s expansion and for Alora’s inaugural catalogue.
KUZCO
Brand Relaunch Copy
“The world of lighting design is always evolving, and with it so are we. Lighting is but one piece of the challenge of creating a space - our products bring original design without style compromise, satisfying in their artistry and timeless elegance.”
Catalogue + Product Copy
“We would like to welcome you to our newest catalog and share our latest anthology of light. In these pages lies a perfect balance between form and aesthetic, taste and functionality. No detail is too small, and each piece is approached with artistry, engineering and authenticity.”
alora
Catalogue Copy
“The Alora collection embodies the philosophy that illumination can be achieved through beauty and creativity. Timeless, transitional fixture designs are complemented with refined finishes and superior materials. Alora, of Greek origin, means shining light, and defines our brand’s vision. A shining light in style, quality and customer care.”
Product Copy
“Fall in love with the simplicity and romance of Amor, the delicate glow of which will instantly create a romantic atmosphere. Available in our Natural Brass finish, with an opaque tube that softly diffuses the light, it has an atmospheric and calming effect.”
HeyCarson
HeyCarson is a SaaS business and a #1 rated official Shopify expert team. It also has a 100,000 Facebook group for e-commerce entrepreneurs. During my time with the team I was responsible for writing their weekly blog to drive traffic to the site, collaborating with guest writers, art-directing the creation of accompanying images and Facebook post copy for each article.
Blog Articles
7 Must-Have Functionalities for
E-Commerce Stores
“From the homepage to the checkout page, there are functionalities that can make customers fall in love not only with your product, but your website as well. UX and a seamless digital experience play an important part in conversions.”
Understanding Your Buyer’s Behaviour to Increase Conversions
“If you understand the behaviour of your buyers, you unlock the key to your marketing and advertising plans. In this week’s article, we examine the business, psychological and emotional aspects of buyer behaviour. We will also recommend some helpful tools to track their online behaviour in your store.”
What Are the Most Popular Shopify Themes and Why?
“…it’s a template for how your store looks and feels. Think layout, style, colors and fonts – all factors that determine the design of your store.
What you plan to sell in your store can help determine what theme you’ll choose. If your store sells cosmetics, a classy and stylish theme may be the way to go. If you’re selling snowboarding gear, something more edgy and ‘cool’ might be a good choice.”
Reliable Corporation
Founded in 1955, Reliable is a Canadian company that sells consumer and commercial sewing machines, steam cleaners and other garment care products. Working with the CEO and marketing team, I updated the website and told the brand story.
Reliable Corporation
Why clean with steam?
Steam deodorizes and sanitizes with heat and moisture and since the only ingredient required for the Brio Plus 400CC is water, cleaning has never been safer, healthier, more cost-effective, or environmentally friendly. The premium choice for professionals and the most discerning homeowners.
Wellcom Worldwide
Working with an ad agency, I worked in-house for Freedom Furniture. With 58 stores across Australia and New Zealand, it is a major retail chain in Oceania. I wrote social copy, worked on campaign headlines and product copy.
Christmas Campaign
Christmas Slogan
Designer Quote
An SBS Journalist
SBS is one of Australia’s most prominent public broadcasting radio, online and television networks. Working with one of their journalists who hosts the Sydney Mardi Gras, I livetweeted during the broadcast of the event and helped him organically grow his following from 3000k twitter followers to 6000k, leading up to the event.
During the livetweeting, for which I created visual and copy assets, his account went trending in Australia. To protect this client’s identity, I’m able to provide examples of this project only upon request.