Moderna
Working with UX designers, graphic designers, a creative director and the Moderna team, I rewrote the copy for Moderna’s new website and refined their brand voice. This included a complete audit and repurposing of their existing content as well as writing new copy. One of my tasks was to explain the complex science of mRNA to consumers in a friendly and understandable way, while telling the Moderna story. Working closely with a UX designer, we determined the needed pages and sections, as well as how to organize all the information the Moderna team requested to be included. The website had to appeal to consumers, job-seekers and investors.
Home page
Moderna has an amazing story and history. Working with existing content and doing my own research, I positioned Moderna as a biotechnology pioneer while creating trust with consumers.
Responsibility page
Moderna is committed to providing affordable mRNA medicines across the globe. This page needed to communicate Moderna’s commitment to patients, the environment and their communities.
mRNA
Moderna’s revolutionary mRNA medicines and manufacturing platform are delivering transformative medicines to patients. Information about mRNA was disseminated throughout the website as well as on a dedicated page.
CMV Social Campaign
Cytomegalovirus is the #1 infectious cause of birth defects in the US, yet 91% of women have never heard of it. The #nowiknowCMV campaign aims to educate US audiences through Moderna’s social channels as well as the nowiknowcmv.com website. Working with a videographer, I scripted social videos with a focus on CMV facts and prevention.
