Color Space Hair

Color Space Hair is a revolutionary hair color line launched by Ray Civello (Aveda) and Lupe Voss (Hair Color Magic). Combining scientific innovation, critical business skills and education, it aims to elevate salons and professional hair colourists.

Working with the founders, marketing and product teams I helped define the brand story and wrote all copy assets needed to launch a new brand. This included video scripts, web+social copy and taglines.

Brand Video

Working with a videographer, I wrote the script for the Color Space brand video. This video was sent to salons, news outlets and shared through social media.

Web + Social Copy

Working with the product and marketing teams, I created all web copy for the website launch and the Color Space tagline - “There’s space for you”, pushing forth the brand’s message of inclusivity.